Q-Cells intends to build success with its partners by means of a major
marketing campaign on the German market. After all, there's never been a better time for end-users in Germany to invest in solar power. Attractive prices coupled with government grants and the guaranteed feed-in tariff make photovoltaic systems an investment with a long-term yield.
Yet photovoltaic systems aren't all the same. Only suppliers who focus on quality – and hence low maintenance costs, minimal degradation and a maximum lifetime – will be able to carve out a lasting reputation for themselves on the market as suppliers of quality with an unmistakable premium image.
Q-Cells is highlighting the importance of quality on the rooftops in a cross-market campaign which is unprecedented in the photovoltaic industry. This will generate demand among customers for solar modules "Energized by Q-Cells", encouraging them to contact fitters and module manufacturers supplying high-quality cells made by Q-Cells. Q-Cells is about to whip up a buzz throughout Germany with a cross-media image campaign. Powerful, emotive TV images will be used to visualise power on the rooftops. Adverts in popular magazines and trade journals will explain that solar power systems are a long-term investment. All these measures will guide potential buyers to the photovoltaic web portal www.werden-sie-stromerzeuger.de . The website will contain general information on photovoltaics and solar power systems as well as financing and grants, list cooperating module manufacturers and their products, and enable users to contact them directly. Finally, the website will also feature a solar power yield calculator.
Take part in Q-Cells' campaign and for one thing German fitters will receive a marketing package to boost sales their home country. The package includes information and advertising materials for both your own and your customers' marketing activities.
In addition, the joint campaign will enable you to quickly boost sales thanks to growing demand among residential and commercial buyers on the German market. Moreover, it will spotlight you as a supplier of quality and ensure lasting status as a quality leader in the German rooftop segment.
To find out more, please get in touch with us directly using the contact form .
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