Exterior view of the Q-Cells company building in Thalheim.

URL: http://www.q-cells.com/en/company/task_strategy/index.html

FOUNDED WITH A VISION. GROWN FOR THE  ENVIRONMENT. TODAY, A COMPANY  FOCUSING ON TECHNOLOGY LEADERSHIP.

Advancing and establishing photovoltaics as the main energy resource of the future require above all an industry that ensures that solar power is not just eco-friendly and reliable but also affordable and competitive in deregulated electricity markets. Only then will photovoltaics quickly and permanently gain acceptance.
Building up an industry like this has been the goal of Q-Cells SE ever since it was founded in 1999. Ten years later, it has become one of the world’s foremost photovoltaic companies.

Our vision

As the leading Photovoltaic company we deliver the best technologies, products and solutions. Our goal is to make solar energy the most important energy source – for our partners, for our employees and, above all, for our planet.

Our mission

CLEAN ENERGY. FOR EVERYONE. FOR EVER.

Our strategy

If we are to drive photovoltaics forward and establish it as the main energy resource of the future, we must make sure that solar power is not just eco-friendly and dependable but also affordable and competitive. After all, the faster solar energy catches up, the better it will be for humankind, for the environment and for future generations. Q-Cells’ strategy is based on technological progress and reducing costs while maximising quality. As far as development is concerned, the focus is on those technologies harbouring the greatest potential growth in the years to come. Cutting costs always takes priority: through economies of scale, reducing material use, the honing of new technologies and tapping new markets in regions high in sunlight. In places like Italy, Spain and California, for instance, photovoltaics is likely become competitive in the peak load range next year.

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